Outdoor advertising in Southampton

With its thriving retail scene, rich culture and two world-class universities, Southampton offers your brand an optimal opportunity to reach a diverse and dynamic population of students, tourists and residents. The city has a spending potential of £599m¹ and is one of the top five cities in England for growth in 2023².

• 36% of the retail market consists of premium and luxury¹ 
• 31% 18–34 year olds³
• 19% of the population are ABs³
• 43% of the population show low TV consumption habits⁴

West Quay Shopping Centre: Centrally located, this shopping centre is home to many premium brands including Michael Kors, Tommy Hilfiger and Ted Baker.

Universities: A student hub with the world-class University of Southampton and Southampton Solent University, attracting a young and forward-thinking demographic.

Football: Home to St Mary’s Stadium, the largest stadium in Southeast England⁵. A focal point for football fans in Southampton and beyond, it is close to Southampton railway station, providing easy access to other major cities such as London and Manchester.

Heritage: Situated within a rich maritime heritage dating back centuries, Southampton attracts history enthusiasts, tourists and maritime professionals.

¹ CACI data 2024: defined as anything above ‘Accessible Premium’

² PWC May 2023: Good Growth for Cities: Unlocking the potential of our cities

³ 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)

⁴ YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched

⁵ Premier League handbook 2020/2021