The Canal & River Trust increased brand awareness nationwide through high-impact Digital Out of Home, delivered via our Drops in the Ocean initiative.
In 2025, The Canal & River Trust were winners of Drops in the Ocean, where we commit 2% of our annual reported revenue to environmental charities through advertising space across 19 cities.
The goal with their campaign was to raise awareness and build public affinity for the charity, helping more people understand its role in protecting and managing the UK’s canal and river network and why public support is essential.
the Solution
Through the screen space delivered through Drops in the Ocean, we were able to amplify The Canal & River Trust message at scale.
The campaign ran across key UK cities including London, Liverpool, Manchester, Nottingham and Birmingham, appearing on both The Loop network and premium large format screens. These were handpicked for their proximity to the UK’s canal networks.
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+3.4% increase in national brand awareness (measured September 2025)1
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+4% uplift in understanding of the Trust’s role in managing the canal and river network1
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Over 42 million impacts delivered, with OOH accounting for the majority of the charity’s opportunities to see during the campaign period1
Helen Keating from The Canal & River Trust commented on the success of the campaign saying:
“Ocean’s support made a real difference in helping to bring our message to life. It meant we could reach new audiences in really high-profile locations, way beyond what we could have achieved on our own. The campaign resulted in a noticeable lift in brand awareness, which really demonstrates the tangible impact of the donation.”
Source:
- WEM, 2025 – from The Canal & River Trust
- Territory United Kingdom
- Date August
- Format Drops in the Ocean
- Objective Brand awareness
