Sage + Archer, the European programmatic digital out-of-home (DOOH) and mobile media buying platform and Ocean have joined forces.
The integration allows agencies and advertisers to buy trigger-led, audience based programmatic campaigns on Ocean screens across the United Kingdom. Through the Sage + Archer platform, DOOH campaigns can be enriched with mobile data and campaigns.
The partnership kicked off with a campaign for the Flower Council of Holland by Matterkind and UM, who used programmatic buying to reach urban audiences within the age group 25-40 years old across the Netherlands, Germany and the UK. Mobile data was used to be smarter in when and where to run campaigns, reaching the target audience more efficiently and reducing waste.
“Programmatic activation in DOOH offers brands precise control over their budgets, allowing them to reach their target audiences, in real-time across highly impactful screens in contextually relevant environments” said Andrew Gibson, Head of Trading & Investment at Ocean. “It is incredibly exciting to have partnered with Sage + Archer to deliver Ocean Outdoor UK’s first internationally activated programmatic campaign.”
“We are thrilled to be the first to run a programmatic campaign on Ocean Outdoor’s digital out-of-home screens in the UK.” shared Diederick Ubels, Co-Founder of Sage + Archer “With Ocean Outdoor’s high impact inventory added to the platform, we’re enabling brands and agencies to run trigger-led and data-based campaigns across the entire programmatic DOOH marketplace in the UK.”