Tateossian and Ocean collaborated at Westfield London to help drive footfall to the company’s store in the Village, the luxury enclave of the capital’s premier retail destination.
Tateossian is a luxury jewellery company distributing its products worldwide. The seasonal collections for both men and women have a distinctive signature constantly reflecting and reinterpreting trends in fashion. Designs are contemporary, fashion-forward and timeless attracting a huge fan base including some of the world’s most high profile people from celebrities to politicians and heads of state.
The company relies a lot on its e-commerce database and therefore there was a great opportunity to utilise Digital Out of Home on both the Screen @ Eat Street and the Screen @ Southern Terrace, in close proximity to the Village, to drive awareness and footfall to their store.
The campaign ran during the week leading up to and the weekend of Father’s Day, one of the key events in their brand calendar. The results were incredible as the campaign saw a 135% in-store sales increase compared to the previous week. As Tateossian very rarely run other forms of advertising this was a great example of Digital Out of Home working hard to drive awareness of the brand.