Cosmetics giant Revlon teamed up with Westfield London for an interactive campaign combining experiential activity inside the mall with a full motion digital out of home campaign exclusive to Ocean’s Eat Street screen.
Planned by MediaCom, the repositioning campaign Love is On launched on February 13th with a 30 second video which featured Eddi Front performing a cover version of Robert Palmer’s classic anthem, Addicted to Love, played for the passing consumers via the directional sound shower exclusively installed at the location.
Broadcast in rotation with the Love Is On video was behind the scenes footage of the love-themed makeovers taking place in Westfield. A selection of the women were revealed on Ocean’s full motion digital screen as part of the campaign following their individual makeovers.
Revlon’s campaign runs for four weeks.