Bulmers celebrated Kier and Sarah’s newest flavours using Ocean’s live streaming capabilities to engage with key audiences across Manchester and London, including both Westfield centres.

The activation featured a live stream from the Bulmers’ Herefordshire orchards to showcase the pride and passion that the brand has for its orchards as well as the blossom growing time to remind their target audiences of the natural and wholesome origin of their cider.

The “Live from the orchard” campaign was planned through Publicis Media and Olgilvy.