Adidas takes the spotlight on London’s IMAX with an incredible out of home after dark light show designed to mark the launch of its X15 football boot.

Created in house by Adidas with media planning through Carat and Posterscope, the campaign runs exclusively for two weeks on the IMAX, Two Towers West and East and East Face @Westfield London in the run up to the 2015/16 football season which kicks off on August 8th.

Ocean agency sales director Danielle Finch said: “Adidas’s customisation of the IMAX involved the installation of LED ribbon around key parts of the new boot and the “Control Everything” and “Cause Chaos” straplines which are animated to bring these contrasting themes to life.”

Causing Chaos

The X15 football boot kicks off on the IMAX

The East Face domination

Previous Slide Next Slide