Real time reaction
Ocean React brings your campaigns to life with real-time relevance. Powered by live data, it triggers dynamic content in response to environmental and contextual cues, ensuring what’s on screen speaks directly to the moment.
From countdowns and weather updates to live sports scores, film times, social media feeds or even retail data, Ocean React adapts your creative in real time.
The result? Messaging that’s not only seen, but remembered.
By making content more timely, more personal, and more purposeful, Ocean React helps brands connect in ways that are more likely to inspire action.
Live data feed features
Social
Live updates from your brand’s social channels, via our professional moderation service.
Trends
Take inspiration from topics that are trending on social platforms to help inform your brands content and ensure you are always relevant to the consumers mindset.
Weather
Temperature, humidity, precipitation, wind speed, cloud cover, UV index.
Traffic
Change creative based on the speed of traffic flow.
Scoreboard
Up to the minute sports data allowing audiences to stay close to the action.
Live film times
Up to the minute film times and ticket availability.
Recent case studies using the power of Ocean Labs
Ocean React enabled locations
As you browse locations, click the bookmark icon to save them to your collection
Printworks SkyLights 
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Printworks SkyLights
Manchester • Digital
Ocean Augmented Reality
Piccadilly Lights – The Screen 
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Piccadilly Lights – The Screen
London • Digital
Ocean Augmented Reality
The Wall @ Westfield London 
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The Wall @ Westfield London
London • Digital
Ocean Augmented Reality
Westfield Square @ Westfield London 
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Westfield Square @ Westfield London
London • Digital
Ocean Augmented Reality
Liverpool Media Wall 
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Liverpool Media Wall
Liverpool • Digital
Ocean Augmented Reality
The D6 Roadside Collection, Birmingham 
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The D6 Roadside Collection, Birmingham
Birmingham • Digital
Ocean React
The Two Towers® Canary Wharf 
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The Two Towers® Canary Wharf
London • Digital
Ocean React
East Face @ Westfield London 
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East Face @ Westfield London
London • Digital
Ocean React
Holland Park Roundabout 
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Holland Park Roundabout
London • Digital
Ocean React
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