Out of Home screens across the nation led the commemorations for Holocaust Memorial Day with Landsec’s Piccadilly Lights in London counting down to the Light the Darkness moment at 8pm on 27^th January.

The DOOH screen broadcast a 15 minute animated DeepScreen® 3D sequence, transforming Piccadilly Circus into a place of reflection and a focal point for the moment of remembrance, six flickering candles representing the six million Jewish men women and children murdered during the Holocaust. 

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The work was created in-house by Ocean Studio and Ocean Design on behalf of the Holocaust Memorial Day Trust. The screen space was donated by Landsec.

Attendees in Piccadilly Circus included Holocaust survivors, barrister and TV host Rob Rinder MBE, Holocaust Memorial Day Trust’s chair Sir Sajid Javid, and chief executive Olivia Marks-Woldman OBE, who joined together to light candles to remember the darkness of the past, and to bring light to the future. Earlier in the day, Their Majesties lit a candle at Buckingham Palace, showing their support for the importance of remembrance on Holocaust Memorial Day.

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Olivia Marks-Woldman OBE said: “Each year, we come together to remember the six million Jewish men, women and children murdered during the Holocaust, and the millions more murdered under Nazi persecution. The Light the Darkness national moment is a poignant opportunity for us to come together to remember the darkness of the past and to create light together, standing united against antisemitism and all prejudice today. 

“Our partnerships with Ocean Outdoor, JCDecaux, Global and Bauer Media are critical in enabling us to reach communities across the UK and extend Holocaust Memorial Day into the heart of our communities. We are so very grateful for their generous support for this campaign. At a time when prejudice and antisemitism are on the rise, it is more important than ever that we, as a nation, come together to remember the past and build a better future, rooted in empathy, understanding and respect.”

Across the Thames in Waterloo, BFI IMAX joined other iconic buildings and landmarks around the country lighting up in purple from dusk until power down.

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This year, Light the Darkness reached further than ever, amplified by a nationwide week-long OOH campaign encouraging people across the UK to take part. Created in house by Ocean, and supported by JCDecaux,Global and Bauer Media, Light the Darkness adverts have appeared across high-profile billboards in towns and cities in the days leading up to 27th January and on Holocaust Memorial Day.

Many screens invited passers-by to light a virtual candle via a QR code, enabling people to take part instantly and share the moment on social media – helping to amplify the message and inspiring others to stand with them against prejudice today.

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