Ocean has reaffirmed its mission to help deliver a net zero economy, supported by the Science Based Targets initiative (SBTi) which has validated Ocean’s climate targets to reduce greenhouse gas (GHG) emissions.
 
Through its target validation, Ocean has committed to achieving net zero greenhouse gas emissions across its value chain by 2040, committing to both near term (2030) and net zero decarbonisation targets (2040) under the SBTi.
 
These can be viewed on the SBTi’s Companies Taking Action page.

Joining the SBTi ensures that Ocean’s climate action work is in line with the latest science. Taken with the company’s ISO14001 certification, it demonstrates Ocean’s commitment to actively participate in the fight against climate change by adopting eco-responsible practices and promoting science based sustainable innovation across the business.

The SBTi has enabled more than 11,000 companies worldwide to set science based targets. The climate action organisation was originally established by CDP, the United Nations Global Compact, the World Resources Institute (WRI), the World Wide Fund for Nature (WWF) and as one of the We Mean Business Coalition commitments.
 
John Kilfeather, Ocean’s director of operations and technology, said: “Having our carbon reduction targets validated by the SBTi demonstrates that they are both science based and robust. Going into 2026, we will continue to engage with our landlords, clients and partners, supporting them in driving down emissions, keep building on the advancement of new DOOH technologies and sustainable systems of the future, and find other ways to play our part in the transition.”
 
Detailed targets:

• Overall net zero target: Ocean commits to achieve net zero greenhouse gas emissions across the value chain by 2040.
• Near term targets: Ocean Outdoor commits to reduce absolute scope 1 and 2 GHG emissions 81.19% by 2030 from a 2022 base year. Ocean also commits to reduce absolute scope 3 GHG emissions 25.0% within the same timeframe. 
• Long term targets: Ocean commits to reduce absolute scope 1 and 2 GHG emissions 90.0% by 2040 from a 2022 base year. Ocean Outdoor also commits to reduce absolute scope 3 GHG emissions 90.0% within the same timeframe.
• To meet its decarbonisation goals, Ocean is working with Watts Sustainability to deliver a roadmap across all markets with a focus on the purchasing of renewable energy certification; the sourcing and installation of energy efficient DOOH screens; and reduced daily screen runtime.
• Ocean is a part of AdGreen and has contributed to the ongoing development of AdNetZero’s guidance for per campaign carbon calculators.
  

Read more about our sustainability initiatives here.