Ocean Outdoor has added a trio of premium Digital Out of Home screens to its Canary Wharf portfolio, working in partnership with Canary Wharf Group.

Located in Crossrail Place, a single large format 6.22 metre-square screen, flanked by two digital six-sheets (D6s), captures commuters, visitors, residents and shoppers travelling to and from Canary Wharf via the Elizabeth Line.

The three screens, which are positioned around the station entrance, will be synchronised, carrying content and messages simultaneously across both large and small formats, offering advertisers immersive campaigns with high visibility.

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Ocean’s Canary Wharf portfolio delivers 10.4 million impacts a fortnight. (1)

The new format has launched, with travel, financial and drinks campaigns from ITA Airways, planned through Mindshare International and Kinetic; Abu Dhabi Tourism, planned through Skysale; JP Morgan, planned through Billups; and Camden Town Brewery.

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Ranked as the UK’s number one retail destination (2), Canary Wharf visitor numbers are at record levels, with more than 40 new retail, leisure and hospitality openings in 2024.

Charles Weaver, retail asset manager at Canary Wharf Group, said: “With 72 million visitors in 2024, and currently being ahead in visitor numbers to date, we are always looking for ways to build on the visitor, commuter and retail experiences. Crossrail Place is an impressive addition to an important gateway into the Canary Wharf neighbourhood.”

Ocean Outdoor UK Chief Commercial Offier Nick Shaw said: “Ocean’s Canary Wharf network offers brands a seamless palate of creative formats. Canary Wharf’s impressive footfall, together with our ongoing investment in premium locations like Crossrail Place, gives agencies and brands exceptional opportunities to reach outdoor audiences at scale.”

Ocean operates a network of 45 screens covering key pedestrian, roadside and retail locations across the Canary Wharf estate, including the Two Towers East and The Screen @ Canary Wharf, Reuters Plaza which is directly outside Canary Wharf tube station.

In 2021, Ocean secured a long term contract to operate Out of Home media services for Canary Wharf Group.

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(1) ROUTE/IPSOS

(2) Green Street