Ocean Outdoor extends its popular Wimbledon Experience to five UK cities

July 3rd, 2024

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Wimbledon experience video

The brand partners include Range Rover and American Express.

Ocean Outdoor is serving up live action every day from Wimbledon, hosting seven tennis-themed fan zones in five cities as part of its long term content agreement with The All England Lawn Tennis Club.

Official Championships Partners Range Rover and American Express are sponsoring two flagship Wimbledon Experiences presented by Ocean, in collaboration with the retail and leisure destinations Westfield London (Westfield Square, W12) and Battersea Power Station (SW11).

Range Rover is branding the screen wrap and deckchairs in six of the locations, including Battersea Power Station and The Scoop, More London.

American Express is the primary sponsor for the screen and grassed seating area at Westfield Square, Westfield London. This activation includes a chance to win tickets to Wimbledon in 2025.

Both brands feature on the entrance archway to the Battersea Power Station zone in Power Station Park.

All the viewing zones are being managed by Ocean Labs in association with its landlord partners. The Range Rover activation was planned through Talon, Accenture and Hearts & Science; and Dentsu, Rapport and UM Worldwide for American Express.

Ocean’s broadcast partner is the BBC.

Brendan Dinen, head of marketing at The All England Lawn Tennis Club, said: “As we welcome what we hope will be another unforgettable Championships, we are privileged to collaborate once more with Ocean Outdoor. We are hugely excited to be screening the BBC’s fantastic coverage of Wimbledon in this unique way to as many people as possible across Ocean Outdoors full motion network.”

Kevin Henry, Ocean’s head of content and sponsorship, said: “We mark our seventh successful year working with The All England Club by presenting seven tennis themed activations. These include the return of our two flagship London experiences, giving Wimbledon Official Partners an opportunity to connect directly with families and sports lovers in some of the best entertainment and leisure spaces. Where better to relax and soak up the atmosphere of the world’s oldest and best tennis tournament.”

Seven ace places to watch The Championships

Open daily until 14 July, audiences can watch the matches live on large outdoor screens in five cities including Liverpool, Birmingham, Bristol and Southampton.

The other venues are:

• Liverpool ONE, the retail and entertainment destination in the heart of Liverpool city centre
• St Martin’s Square at Bullring and Grand Central in the heart of Birmingham city centre
• Cabot Circus in Bristol, the centre of the city’s leisure and retail quarter
• The Esplanade, Westquay, set against the backdrop of Southampton’s historic city walls. All three of these locations are operated by Hammerson
• The Scoop, More London, forming part of Summer by the River, the capital’s largest free summer festival. The outdoor amphitheatre sits on the south side of the Thames, a stone’s throw from Tower Bridge.