Marble Arch restoration almost complete as advertising shroud is removed

May 13th, 2025

The scaffolding currently encasing Marble Arch – one of London’s most iconic landmarks – will soon be removed to reveal the structure in all its glory after many months of cleaning and conservation, English Heritage has announced.

The conservation programme was made possible by advertising revenue generated by Ocean who erected a purpose-built sleeve which shrouded the 19th Century arch during the English Heritage project. This was then offered to advertisers.

During 20 months of work, 13 brands embraced the commercial opportunity, with Ocean managing the installation of 17 purpose built advertising wraps.

Vodafone was the first to take up a solus residency on Marble Arch after repairs started in August 2023. The final occupier was premium appliance brand Miele with an experiential activation this April.

Jeremy Ashbee, English Heritage’s head curator of properties, said: “High above Hyde Park and hidden behind scaffolding, a team of experts have been tirelessly cleaning Marble Arch of years of dirt, grease and grime, and repairing its intricate sculptures with surgical precision. This vital conservation work will mean that Londoners and visitors to the capital can continue to enjoy this remarkable structure for many generations to come.”

Phil Hall, Ocean Outdoor UK CEO, said: “This has been a prestigious, once in a lifetime opportunity for ourselves and brands to become a part of history. It has been brilliant to support the restoration of the legendary Marble Arch.”

The full list of brands that occupied the iconic arch which sits on the intersection of Oxford Street, Mayfair and Park Lane include: Adidas; Cartier; Charlotte Tilbury; Christian Louboutin; Johnnie Walker; Estee Lauder; Frame Store; H&M; Kering Gucci; Miele; Peroni; Ralph Lauren; and Vodafone.

Restoration work is scheduled to last until the summer when all scaffolding and fencing will be removed and the iconic architectural masterpiece – repaired and protected – will be revealed once more to the public.