Toy manufacturer Hasbro has opened the doors to their new, multi-brand pop up store, Hasbro Hub London. Hosted exclusively at The Venue beneath Piccadilly Lights, a brand experience platform in the heart of Piccadilly Circus.

The retail experience launched on Saturday, August 16th with a ribbon cutting moment that included some of Hasbro’s most recognisable characters joining in for the big reveal moment.

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Open to the public until September 12th, the activation is inviting fans of all ages to explore, play and capture unforgettable moments with some of Hasbro’s most loved brands, including Peppa Pig, Play Doh, and Dungeons and Dragons.

Spread across 2 levels, there will be character meet and greats, exclusive product merch, and immersive gameplay. Visitors can also expect a life size connect 4, Hasbro claw machine, collectible pick & mix souvenirs, legacy artwork and behind the scenes moments from Hasbro’s world of play.

The Hasbro hub will be open Monday to Saturday from 10am-10pm, and Sundays from 12-6pm.

Hasbro has joined a portfolio of brands who have all transformed The Venue this year, including McVitie’s, Fatal Fury and Williams Racing.

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