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We have reached a milestone year for Ocean’s Olympic and Paralympic partnerships. Coming off the back of the 2023 Special Olympic Games in Berlin, Paris 2024 offers partners and brands unlimited opportunities to be centre stage.
Ocean has been an official partner of both Team GB, which showcases elite sport, since 2015 and became a Gold partner of ParalympicsGB, which showcases elite disability sport, in 2022.
Adding to the Olympic and Paralympic family, we are also partnered with Special Olympics Great Britain, a body which supports athletes with intellectual disabilities (ID) via summer and winter world games and year-round clubs and competitions.
Bring on the great
Ocean has a track record for connecting audiences to the action in ways other broadcasters can’t.
Out of home (OOH) brings people closer to the Games via impactful fan experiences, curated viewing areas, on-screen content, broadcast highlights and updates from all the sporting action. Original content that has been entertaining OOH audiences for the past nine years of summer and winter competitions.
For 2024, all of these opportunities are back, bigger and even better. This year’s packages incorporate a collection of handpicked screens providing brands with national cover.
A shared sense of experience
The power of branded sports led content and live streaming on OOH screens is underpinned by neuroscience studies which endorse its effectiveness with outdoor audiences.
Findings from a COG Research study (2019) we commissioned during a Wimbledon Championships fan zone managed for Jaguar by Ocean Labs at the retail and leisure destination Westfield London, demonstrates success.
The study shows that compared to regular digital out of home (DOOH) content:
- DOOH highlights clips followed by ads is 1x more engaging
- DOOH ads followed by highlights content is nearly 4x more engaging
- Dynamic (live scoreboard) content alone on DOOH screens is 5x more engaging
- Live match content alone on DOOH screens is almost 9x more engaging
OOH experiential zones attract news headlines too.
The Team GB fan zone managed by Ocean Labs during the Tokyo Olympics, hosted in 2021 by Westfield London, attracted international press agencies and primetime TV broadcast crews from PA Media, Sky News, Channel 5 News, ITV London and Japan Broadcasting.
The media exposure generated by the fan zone reached an international audience of 176.875 million, delivering a media value of £1.343 million (source Meltwater).
Secure your podium position
Advertisers associated with memorable content in premium out of home environments allows for a much closer customer relationship by appealing to people on a personal interest basis. Whether it’s through live sports events, or Ocean Labs’s clever tech AR activations, 3D, special builds or murals, our Paris 2024 programme provide brands with direct, immediate and tactical ways to engage with consumers and galvanise fan bases.
Official Olympic and Paralympic fan zones
Be right in the middle of the sporting action as it happens in our spectator arenas. Locations include Battersea Power Station in London, Manchester’s Spinningfields and St James Quarter, Edinburgh. Each fan zone offers ample opportunities for unique activations, special appearances, sports and games led activities and sampling.
Prime your performance
Benefit from Ocean’s broadcast partnerships, by associating with live Olympics and Paralympics coverage on our full motion network. You can book-end sports highlights and heroic moments with tactical advertising messages as records fall and medals won. Use the ability of DOOH to prime your multi-channels campaigns, driving traffic to mobile and online activations.
The Paris Olympics and Paralympics take place from 26 July to 8 September. As the countdown begins, we have a full calendar of events involving GB athletes and milestone moments to build anticipation both online and on our screens, creating plenty of opportunities for Official Partners to get involved.
Discover the best way to elevate your brand through your association with Team GB and ParalympicsGB. Contact Kevin Henry to find out more.
