Bite-Back Shark & Marine Conservation has rolled out its first ever national out of home (OOH) campaign to highlight the importance of sharks to life on earth.

Working in partnership with Ocean Outdoor, ‘Sharks Save’ is appearing across more than 50 large format Digital Out of Home (DOOH) screens in 10 cities including Newcastle, Edinburgh, Bournemouth, Cardiff and Dundee until the end of September.

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From commuters and shoppers to bankers, teachers, nurses and influencers, the campaign targets 26 different occupations and audience groups – one for each letter of the alphabet – to demonstrate the wide reach and connection sharks have with us all.

The campaign is part of Ocean’s annual Drops in the Ocean programme which donates a percentage of the company’s annual revenue in screen space to chosen environmental causes. The creative is by GOOD agency.

Bite-Back campaign director Graham Buckingham, said: “Our campaign directly answers the question ‘why should I care about the survival of sharks’ with a clear message that – regardless of profession or pastime – we’re all in debt to sharks and the oceans. Saving sharks isn’t just about saving a marine species, it’s about protecting the world’s largest ecosystem that makes our planet liveable.

“We want this advertising campaign to be the moment that people start to regard sharks as heroes and not villains. The message is very simple; we need sharks to survive.”

According to Bite-Back upwards of 73 million sharks are being killed every year. As a result, one in four sharks are listed as threatened or endangered. The charity says without urgent action to end the global slaughter; the oceans could collapse “like a house of cards”, severely compromising the way we live.

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TV presenter, naturalist and patron of Bite-Back, Steve Backshall MBE, said: “This campaign isn’t about making people fall in love with sharks, it’s about making people understand that we need them. The hope is that, once people know and understand how important they are to life on earth, they’ll be more motivated to participate in their survival. Bite-Back has done some amazing things to champion shark conservation and I urge everyone to get behind its campaigns.”

Ocean senior marketing manager Shona Dobson said: “Through bold, nationwide campaigns like Bite-Back, we can amplify vital conservation messages, challenge perceptions, and change the narrative around marine life. By supporting frontline conservationists and inspiring public action, we are helping to safeguard our oceans, address climate change, and secure the future of our planet for everyone.”

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