The iconic Sergei showed customers ‘The Simples Way To Save’ in this next instalment of Compare the Market‘s storytelling campaign.  

In a campaign which reinforced their position as market leader, the iconic Sergei and Aleksandr starred in Compare the Market’s new ‘Me Time’ campaign.  

Objectives

• Use large format, high impact DOOH to measure performance changes, targeting 18 to 55 year olds

outcomes

• Branded searches increased by 34%, reflecting an interest in brand awareness and consideration
• Brand discovery increased by 16% and price-led evaluation by 17%, meaning more people explored options and compared deals using Compare the Market after the campaign
• Compare the Market captured 87% share of search post campaign (+15%)