Property developer and investment firm Lujo Properties Ltd has awarded Ocean Outdoor the contract to operate a new large format advertising banner in the heart of Glasgow, the UK’s biggest shopping city outside of London.

Measuring 20 metres wide x 10metres high, St Vincent Place Banner spans the façade of Clydesdale Bank’s former headquarters, an historic building of architectural merit which is undergoing redevelopment. 

The illuminated premium canvas sits in the middle of Buchanan Street at a major pedestrian intersection with St Vincent Place, and close to Buchanan Galleries. The location will deliver 462,440 impacts per fortnight. ¹

Universal Pictures is the commercial launch partner, promoting the UK release of the fantasy musical sequel Wicked: For Good, starring Ariana Grande. The two week campaign was booked through WPP OOH and EssenceMediacom.

The banner, which complements Ocean’s suite of large format digital full motion screens at Glasgow Central and St Enoch’s, has already been booked consistently in the run up to the Christmas holidays, a strong indicator as to its commercial appeal.

According to Route/ Ipsos, Ocean is Scotland’s leading provider of large format Digital Out of Home (DOOH), the network including 48 city centre and roadside screens and banners in Glasgow.

Alastair Dickie of Lujo Properties commented: “We are delighted to be working with Ocean, who we know and have worked with historically and are looking forward to a successful marketing period with them at this super prime location.  We are redeveloping the former Virgin Bank (Clydesdale HQ) for a major UK restaurant operator, with details to be released in early course, which will enhance the location and destination further.”

Marc Keenan, managing director of Ocean Outdoor Scotland, said: “With sales and footfall on the rise, Glasgow maintains its position as the UK’s biggest shopping city outside of London. The addition of St Vincent Place banner to our portfolio gives advertisers another opportunity to reach commuters, shoppers, students and tourists with an annual £1.3bn potential spend. 

“Our continued investment in quality formats in the best locations in Glasgow, Edinburgh and Scotland’s other top cities reinforces our position as the No.1 provider of Out of Home (OOH) in high traffic, high footfall locations.”

Glasgow is Scotland’s largest city, with the population rising one-third over the past decade to 1.7 million in the greater metropolitan area, and 32 million visitors annually. 

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Sources

1. Route, 2025