the campaign

In a world media first, sandwich chain Subway® launched an interactive 3D billboard, allowing passers-by to build their dream Sub on-screen. The innovative 3D out-of-home experience combined DeepScreen® capability with Ocean Labs’ integrated fibre wifi tech, allowing the public to customise their ultimate Sub on-screen before seeing their creation come to life. Subway ambassadors, hidden within the crowd, surprised and delighted the public by delivering their Sub for them to enjoy. The bold creative campaign from Above+Beyond, appeared on Four Dials at Westfield Stratford City, aiming to continue building on the brand’s reputation for innovation, whilst showcasing some great tasting and crave-able Subs.