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Reduce carbon emissions by 42% by 2030 and reach net zero by 2040
OOH advertising accounts for just 0.067% of UK power consumption.*
Digital OOH represents just 0.03% of the UK’s 100 million digital screens.**
*Sustainability in Out of Home report, 2024. **The Drum, 2023
When it comes to reporting progress, a company’s greenhouse gas emissions are classified into three scopes:
Scope 1
This covers emissions from sources that we own or control directly, including company facilities, such as our offices. At 1% of our total emissions, scope 1 represents the lowest share of our emissions.
Scope 2
This covers indirect emissions from purchased electricity for our offices and our screens.
- Since 2019 all electricity sourced and paid for by us is 100% green from sustainable suppliers
- In 2024, we upgraded the IMAX’s LEDs, reducing energy usage by 30%
- As of April 2022, none of our screens (apart from Piccadilly Lights) operate on a 24 hour basis
Scope 3
This covers other indirect emissions including business travel, employee commuting and the supply of goods and services. We have worked with our supply chain and adjusted our procurement plan to effectively source sustainable materials. We also provide reusable water bottles for staff and have a recycling system in the office, including educational posters. Our employees are given access to sustainable travel such as a Cycle-to-work scheme, and we prioritise train travel where possible as an international business.
Learn more about how we’re taking a responsible approach across the business.
Environmental responsibility
Take a look at how we operate our business with the environment front and centre of what we do.
Ad Net Zero
The advertising industry is mobilising in response to the climate emergency.
Rewilding
With an extensive physical footprint, see our efforts to rewild and create wildlife corridors in our cities.
Drops in the Ocean
We aim to give a voice to organisations who are putting the future of the planet at the heart of their message.
Pinwheel partnership
We have pledged a percentage of our 2024 revenue to four marine based projects.
