To launch their new ‘Strawberries and Cream’ and ‘Cream Soda’ varieties, Pepsi delivered a striking 3D special build, a sampling moment, and a campaign which stopped audiences in their tracks.

the cHALLENGE

Pepsi aimed to cut through the saturated drinks market and generate excitement for their new, summer ready flavours: ‘Strawberries and Cream’ and ‘Cream Soda’ – both zero sugar. 

the SOLUTION

Pepsi brought their new flavours to life with a high impact 3D special build at Pump Station, Westfield London. Designed to turn heads, the creative treated passersby to a bold visual feast, ensuring the new drinks were unmissable. 

To convert attention into action, Pepsi additionally activated a two day sampling experience at the site, turning intrigue into instant trial.

This was also amplified with standout creative across our Loop network  in key city centres including Birmingham and Manchester, driving brand awareness. 

OUTCOMES

• 6,400 samples were given out over just two days: a 50/50 split between both flavours 
• Pepsi’s surrealism video of the special build racked up 11.3k views on Instagram