Dundee is booming thanks to a multi-million-pound investment to transform the waterfront1 and the opening of the first V&A museum in the world outside London2.
With a spending potential of £212m per annum3, Dundee offers an ideal home for brands in the Northeast of Scotland.
- 10% of the retail market consists of premium and luxury3
- 31% are 18-34 year olds4
- 50% of the population shows low TV consumption habits5
The first V&A museum outside London and the first ever design museum in Scotland, V&A Dundee is part of a £1bn transformation of the city’s waterfront2.
With 2 universities, Dundee has one of the highest student ratios per head of population anywhere in the UK7, bringing an exciting and diverse nightlife, leisure, and culture, making it a perfect place to target Scotland’s influencers.
1 Dundeewaterfront.com, 2023
2 www.vam.ac.uk/dundee, 2023
3 CACI data 2024: defined as anything above ‘Accessible Premium’
4 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)
6 YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched
7 Dundee.com, 2023
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