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B96 – Boulton Middleway, Birmingham
Birmingham
Adjacent to the Jewellery Quarter, this high traffic location faces traffic travelling from the ICC towards North Birmingham, Sutton Coldfield & the M6.
- Busy location targeting a vehicular audience travelling around the city and to the M6
- Young, urban audience, 15-34s indexing at 284 vs Birmingham Average
- Indexes well for brands wanting to target professional males, ABC1 men 134 vs Birmingham*
- Location Birmingham
- Format Large FormatBacklight
- Dimensions 36m²
The Location
1
Jewellery Quarter
Birmingham’s Jewellery Quarter is a historic and thriving district, celebrated for its craftsmanship and home to over 500 jewellery and diamond businesses.
Beyond its heritage, it’s a vibrant hub of independent shops, galleries, cafes, and bars, attracting professionals, tourists, and locals alike.
2
Jewellery Quarter Station
Jewellery Quarter Station is a key transport hub in Birmingham, connecting the historic Jewellery Quarter to the city centre and surrounding areas via rail and tram services.
With steady footfall from commuters, professionals, and visitors exploring the district.
3
Hockley Circus Roundabout
Hockley Circus Roundabout in Birmingham is a busy traffic hub connecting key routes in and out of the city. It experiences high volumes of vehicular traffic daily.
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