location
ALPHA
London
IF, Alpha, May '24 6

Stand out from the rest on ALPHA

With excellent sightlines and a long approach distance, the ALPHA banner, which is positioned at the start of the M4, is the largest and most visible advertising location on this route.

A key route for commuter traffic and visitors from Heathrow Airport heading into London, the banner is seen by a steady flow of business and travel trade. This is an ideal spot to showcase your brand in an eye-catching and impressive location.

Location details

The Location

The M4 connects communities and business hubs, facilitating significant commercial and commuter traffic. The ALPHA is positioned on the way to Heathrow Airport, a bustling area of the M4 due to high traffic volumes from both commuters and travellers heading to and from the airport.

1
Automotive district

The automotive district in Chiswick, West London, is home to high-end dealerships like Mercedes-Benz and Audi, attracting affluent buyers seeking luxury vehicles. Well-connected by major roads and public transport, it draws a steady flow of visitors. This area blends automotive showrooms with local conveniences, making it a key destination for car enthusiasts and residents alike.

2
Gunnersbury Park

A large and scenic green space offering a mix of history, nature, and leisure activities. The park is home to Gunnersbury Park Museum, housed in a historic mansion, and features beautiful gardens, woodlands, and sports facilities. It’s a popular spot for walking, picnicking, and outdoor events. The park is also well-known for its rich heritage, once being part of the estates of local aristocracy. Its convenient location near Gunnersbury and Chiswick stations makes it easily accessible to both locals and visitors.

3
Kew Gardens

Kew Gardens, officially known as the Royal Botanic Gardens, Kew, is a UNESCO World Heritage Site located in southwest London, popular with tourists. It is one of the world’s most famous botanical gardens, covering 326 acres and home to over 50,000 plant species. Visitors can explore stunning glasshouses, including the Palm House and Temperate House, along with expansive landscapes, tranquil lakes, and an iconic treetop walkway. Kew Gardens also plays a crucial role in scientific research and conservation, making it a hub for both education and leisure.

Audience Demographics

1,700,000

impacts per fortnight ROUTE

66%

impacts are ABC1 ROUTE

26%

impacts are 18-34 year olds ROUTE

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The location is available as part of a network, please see below for details.

Please contact us on sales@oceanoutdoor.com to find out more.