“Ocean’s strategic and executional support was paramount to the success of the Nerds campaign on Piccadilly Lights. The DeepScreen takeover demonstrated their expertise and creative brilliance, transforming our vision into something completely magical” 

– Marketing Manager at Ferrara 

the cHALLENGE

Nerds wanted consumers to experience the real magic with their multi-channel campaign for the official launch of the new crunchy gummy clusters. The ‘Unleash Your Senses’ campaign sought to inject fun, colour and maximise visibility in London’s most memorable location, strategically planned to maximise their Super Bowl launch to create a cultural moment in both the UK and US. 

the SOLUTION

Every hour, Piccadilly Lights transformed into a cluster-filled giant 3D nerds gummy monster that came to life on screen. In collaboration with Ocean studio, using cutting edge DeepScreen® technology, we created a completely unique and unmissable OOH experience that was amplified across social media and PR, reaching 1m. 

Client testimonial

“Ocean’s innovative approach exceeded expectations, delivering results that went far beyond what we imagined”

OUTCOMES

• A media reach of 1m

*Meltwater 2025