Ocean Location

The M5 Digi-Tower, Birmingham

A double-sided digital tower dominating the M5 motorway west of Birmingham

Situated between junctions 1 and 2 of the busy M5 Motorway, both of which serve the UK’s second most populated city, Birmingham. A high profile structure holding state of the art technology in close proximity to Westfield Merry Hill.

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Location

Giffords Way, West Bromwich B70 7JR / 52.50613,-1.99785 Download Map

Details
Audience Demographics*
  • Male / Female

    62% / 38%

    Male

    62%

  • AB

    24%

  • ABC1

    52%

Audience Age Ranges*
  • 16-24

    11%

  • 25-34

    18%

  • 35-44

    21%

  • 45-54

    23%

  • 55+

    27%

Top CACI Acorn Groups*

  • Flats & Convertibles

    Index 1300 vs. Central average

  • Spending Sporty Families

    Index 783 vs. Central average

  • Metropolitan Semis

    Index 286 vs. Central average
Audience Insights*

  • Young, Male and Upmarket indexing at 111 (AB Male 25-44) versus the UK Average

  • The M5 Digi Tower reaches affluent Male car buyers indexing at 121 for AB Males who like innovative autos

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*Sources: Route, DfT, CACI

The M5 Digi-Tower, Birmingham News Stories