New for 2018, the first external large format digital screen in Nottingham is now full motion.
First launched in 2017, Nottingham One sits above the main entrance of intu Victoria Centre, a retail and leisure hub including anchor stores John Lewis and House of Fraser, and faces Clumber Street.
intu Victoria shopping centre records the highest footfall in the East Midlands (24 million footfall a year), eclipsing Clumber Street (22 million shoppers a year), which is the busiest retail street in Nottingham.
Powered with the high-speed Wi-Fi and LookOut technology, this unique and premium quality 10mm pitch screen stands at 88m2 delivering long sights lines and exceptional impact.
The introduction of Nottingham ONE fills a void of the external out of home options in Nottingham, giving advertisers access to the city’s large young population and East Midlands’ affluent shoppers.
11.5m wide by 7.68m high
More than 50 regional and national headquarters are based in Nottingham including Speedo, Boots The Chemist, Capital One, Experian and Games Workshop.
Average retail spend is £80 with high conversion at over 85% (vs shopper dimensions average of 69%)
The average dwell time in intu Victoria shopping centre is 85 mins
Nottingham is the 7th busiest retail city in the UK
The 4th largest youth population in the UK
80,000 full time students
Sources: Route, DfT, CACI