As the only large-format portrait roadside screen in the area, The Dundee Gateway is on the primary route into and around this small and compact city.
The surrounding area includes the NCR Financial Solutions Group, several restaurants, supermarkets, and a Volkswagen dealership, bringing in a varied audience of business, leisure, and retail.
The location can deliver 132,000 impacts a fortnight (Route, 2021).
As the thriving 4th biggest city in Scotland, Dundee is a fantastic location for brands to create impact.
*Sources: Route, DfT, CACI