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Piccadilly Lights
London
A global advertising icon
Piccadilly Lights is best-in-class DOOH and one of the most recognisable icons in London. This has been proven through endless on-screen campaigns going far beyond the real life location, extensive social amplification and earned media.
Ocean Labs offer a range of technologies on Piccadilly Lights to help your brand create something truly unique, not to mention the experiential opportunities available beneath the screen at Below The Lights.
The patchwork format on-screen is available exclusively to six brands at any one time, who rotate positions every 90 seconds. Every 10 minutes, each brand takes over the screen for 40 seconds.
This 783.5m2 screen offers brands the chance to shine in the heart of London’s bustling West End, including Coca Cola, LVMH and Samsung in recent years.
Take your brand campaign to the next level by featuring on the world class Piccadilly Lights.
- Location London
- Format Large FormatLandscapeDigital
- Network DeepScreen Ocean in Motion
- Enabled Tech Ocean Augmented Reality Ocean DeepScreen Ocean DeepScreen Alive Ocean Mixed Reality Ocean Play Ocean React Ocean Stream
- Dimensions 784m²
The Location
Centrally located near numerous major attractions such as Leicester Square, Soho, Trafalgar Square, Chinatown and Covent Garden, Piccadilly Circus is a constant hub of pedestrian traffic and activity.
1
Piccadilly Circus
Piccadilly Circus is a vibrant public space in London’s West End, renowned for its bustling atmosphere and central location. It is home to several theatres, contributing to the area’s rich cultural scene.
2
Covent Garden
Covent Garden, located in London’s West End. It is home to an array of high end fashion and beauty brands, including Dior, Cartier and Louis Vuitton, as well as award winning restaurants and lively theatres, making it a hotspot for locals and tourists alike.
3
Chinatown
Chinatown has a unique cultural atmosphere, offering a blend of traditional cuisine, shops and landmarks that attract people from the world over.
4
Soho
Soho is recognised for its lively atmosphere and rich cultural scene. Its popularity stems from a mix of historical significance, nightlife and diverse dining options. Soho is often bustling with activity, thanks to its many bars, clubs and theatres that draw in countless locals, commuters and tourists each week.
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