Real time reaction
Ocean React brings your campaigns to life with real-time relevance. Powered by live data, it triggers dynamic content in response to environmental and contextual cues, ensuring what’s on screen speaks directly to the moment.
From countdowns and weather updates to live sports scores, film times, social media feeds or even retail data, Ocean React adapts your creative in real time.
The result? Messaging that’s not only seen, but remembered.
By making content more timely, more personal, and more purposeful, Ocean React helps brands connect in ways that are more likely to inspire action.
Live data feed features
Social
Live updates from your brand’s social channels, via our professional moderation service.
Trends
Take inspiration from topics that are trending on social platforms to help inform your brands content and ensure you are always relevant to the consumers mindset.
Weather
Temperature, humidity, precipitation, wind speed, cloud cover, UV index.
Traffic
Change creative based on the speed of traffic flow.
Scoreboard
Up to the minute sports data allowing audiences to stay close to the action.
Live film times
Up to the minute film times and ticket availability.
Recent case studies using the power of Ocean Labs
![Netherlands [Dutch] flag](https://oceanoutdoor.s3.eu-west-2.amazonaws.com/wp-content/uploads/2024/03/nl.svg)
Ocean React enabled locations
As you browse locations, click the bookmark icon to save them to
your collection
Four Dials @ Westfield Stratford City
Added to collection
Removed from collection
Four Dials @ Westfield Stratford City
London
• Digital
Ocean Augmented Reality
The Screen @ Printworks, Manchester
Added to collection
Removed from collection
The Screen @ Printworks, Manchester
Manchester
• Digital
Ocean Augmented Reality
The Two Towers® Birmingham
Added to collection
Removed from collection
The Two Towers® Birmingham
Birmingham
• Digital
Ocean React
The Gateway @ Westfield London
Added to collection
Removed from collection
The Gateway @ Westfield London
London
• Digital
Ocean React
The Two Towers® Manchester
Added to collection
Removed from collection
The Two Towers® Manchester
Manchester
• Digital
Ocean React
The Screen @ Nottingham One
Added to collection
Removed from collection
The Screen @ Nottingham One
Nottingham
• Digital
Ocean Augmented Reality
The Arrival @ Heathrow Terminal 5
Added to collection
Removed from collection
The Arrival @ Heathrow Terminal 5
London
• Digital
Ocean React
The Screen @ The Arndale, Manchester
Added to collection
Removed from collection
The Screen @ The Arndale, Manchester
Manchester
• Digital
Ocean Augmented Reality
Edinburgh Media Wall
Added to collection
Removed from collection
Edinburgh Media Wall
Edinburgh
• Digital
Ocean React
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