How to enter in 2025
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All you need is an idea
For the chance to bring your idea to life on the most socially amplified communication channel, look no further than our Digital Creative Competition. Running since the start of Ocean Outdoor, it has challenged, inspired and focused the creative industry to put Digital Out of Home front and centre for brands, with many winners going on to achieve global recognition.
Prizes
Gold prizes
- Commercial category
£100,000 media space on chosen location(s)* - Non-Profit category
£100,000 media space on chosen location(s)*
Silver prizes
- Commercial category
£75,000 media space on chosen location(s)* - Non-Profit category
£75,000 media space on chosen location(s)*
Bronze prizes
- Commercial category
£50,000 media space on chosen location(s)* - Non-Profit category
£50,000 media space on chosen location(s)*
*Excluding Piccadilly Lights
Key dates
Extended deadline
Friday 12th September 2025
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Join us at our annual awards ceremony
16th October 2025
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Meet our 2025 judging panel
Aaron Henderson
Head of Agency, Grand Visual
Ann Wixley
Entrepreneurial Creative Director
Brad Reiman
Creative Director, Sky
Charlotte Beech
Head of Creative Futures, Essence Mediacom
Curtis Weir
Group Director, Publicis Media
Dan Mogridge
Media Lead, Vodafone
David Glanvill
Head of Media Europe, BYD
Dominic Murray
Head of Innovation, Group M
Katy Hopkins
Executive Creative Director, Iris
Kim Lawrie
Group Head of Technology, Beyond
Liam Simpson
Managing Partner, St Marks Studios
Matt Goff
Founder, ARK Agency
Neil Richie
Senior Art Director, Saatchi
Susan Liu Jones
Head of Experience Production & Partner, BBH
Will Bentley
Innovation Director, Dentsu
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How to Enter
Create your concept
Develop an idea for your Not for profit or Commercial brand that best uses the Digital Out of Home medium.
Identify your locations
Design your concept for any of Ocean’s cities and locations.*
Top tip
Try to network your idea – think about how it can roll out across multiple locations, or even own a destination. Plus, think about what will make your campaign ultimately shareable, so it lives on – and beyond- our screens along with the very best of DOOH.
*Excluding Piccadilly Lights
Our DeepScreen® templates enable stunning 3D anamorphic effects, with no need for glasses.
The Ocean Collections – Stand out emotional impact on UK’s busiest roads
Westfield – London’s real city centres
Ocean Brand Experience in the UK’s top cities – Amplification of your screen activity
Ocean Vehicle React – un-paralled roadside targeting technology
Whether it’s triggering Ocean Mobile AR or presenting and Ocean Mixed Reality our “mirror” experience, Augmented Reality and DOOH work brilliantly together.
Both Ocean React and Video Streaming networks – Live across the UK
Submit your entry
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything
from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Enter by 5pm on 12th September 2025 using the entry form and be sure to read the Terms & Conditions.
The versatility of Digital Out of Home allows for inspiring creativity every time
The evolution of DOOH facilitates use of both full motion imagery and integrated technology.
It has also taken a fundamental leap forward in its fame potential and social shareability. This means the point of influence for brand messaging is not just people in front of the screen; it extends to global eyeballs.
This is our next challenge as a medium, and this year’s competition challenge.
7 countries, 7 competitions, 1 Grand Prix
The Gold prize winners from all competitions will also have the chance to appear on the best screens across Northern Europe and the global icon, The Piccadilly Lights**. The Grand Prix will be judged later this year.
**Terms and conditions apply.
Location templates
To help you visualise your concept we’ve put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily “key-able” green screens) for several of our locations. If you need any help using these files or need anything else please get in touch.
Past winners have gone on to win big across the world
With six Cannes Lion Awards being earned by winners of the Digital Creative Competition, it’s a proven springboard to international award fame.
