The Boxing Day and January sales season, lasting until around the 25th January, significantly boosts footfall across key retail destinations in the UK, with notable increases at Canary Wharf, Westfield London and Battersea Power Station. This period, driven by post holiday shopping momentum and considerable discounts, often draws higher crowds than an average month throughout the year.  

Our retail destinations

Canary Wharf sees a 6% rise¹ in footfall during this period compared to an average month, as office workers and holiday shoppers flock to its retail and dining offerings, taking advantage of year-end deals. 

Westfield London has a 6% increase² in visitor numbers during this time, likely due to its vast selection of high end and everyday brands attracting bargain hunters across all age groups. 

Battersea Power Station experiences the highest surge, with a 13% increase³ in footfall over this period as it becomes a hub for shoppers looking for holiday promotions alongside its dining and entertainment experiences. 

With increased footfall throughout the Boxing Day and January sales period, advertising across our Digital out of home (DOOH) screens at major retail destinations like Canary Wharf, Westfield Stratford City, Westfield London, Battersea Power Station and St James Quarter in Edinburgh becomes strategically advantageous for your brand. 

Capitalise on increased footfall with these DOOH opportunities 

The Loop  

The Loop is the only D6 network dedicated to delivering long dwell times and high audience levels in key pedestrian locations. With our state-of-the-art portrait, full motion technology, your brand can access 111 screens across Canary Wharf, St James Quarter and Battersea Power Station as the ultimate pedestrian targeting network. 

Premium digital large format  

The full-motion capabilities of our premium large-format screens serve as a powerful platform, effectively priming audiences for other media channels while driving standout campaigns. With 2.5 times the memory encoding and emotional impact of static advertising, full motion ensures your message leaves a lasting impression. 

Generate more impact with DeepScreen® 

Combine your large format DOOH campaign with 3D DeepScreen across Westfield London, Westfield Stratford City, Canary Wharf and St James Quarter.  

According to our Neuroscience research, DeepScreen has seen an increase in viewers actively noticing and engaging, rising to 55% overall and 64% among 18 to 34 year olds. DeepScreen has also enjoyed a 17% increase in creative appeal versus 2D full motion.⁴ 

Why book your campaign during Boxing Day and January sales? 

• Higher footfall means greater reach: the influx of shoppers increases the audience exposed to OOH advertisements, maximising impact 
• Intent to purchase: people visiting retail destinations during these peak shopping times are more likely to be in a buying mindset, making them highly receptive to promotions. Your campaign can effectively target this audience with timely messages, encouraging immediate purchases or driving them to specific stores 

During this time, advertising across our retail network capitalises on the increased footfall, amplifying brand presence and driving sales by directly reaching a motivated, high volume audience.