All you need is an idea. One bold, brilliant spark to bring your campaign to life, reach millions and make headlines. Our Digital Creative Competition 2025 is your chance to turn creativity into real-world impact. Whether you’re a creative, agency, brand, or non-profit, this is where purpose meets platform and where ideas ignite conversations that go far beyond the screen. 

Need proof? Three of our 2024 winning campaigns didn’t just go live for millions to see across our screens; they also made the news, trended online and sparked national conversations.  

1. “The Feeling Ceiling” – Frazzled  

Starting with ‘The Feeling Ceiling’ from Frazzled and Revolt, the mental health charity founded by Ruby Wax. After winning Gold in our Printworks Skylights category, their concept came to life as a powerful installation designed to make people pause. Using motion visuals to simulate weather that mirrored emotional states, the experience asked people to look up and check in with how they were feeling.  

Unveiled by Ruby Wax during Mental Health Awareness Week, the campaign was covered by ITV Grenada in a dedicated four-minute segment and featured across titles including Visit Manchester, Little Black Book and MSN. The result: a media reach of over 2.1 million¹ and a campaign that sparked important conversations. 

2. “You can’t arrest this billboard” – Greenpeace  

When Greenpeace entered our Digital Creative Competition, their goal was simple: get people talking. Partnering with elvis, they transformed our Loop network into a protest space with the provocative line ‘I’m protesting in here to avoid arrest out there.’ Blurring the line between activism and advertising, the campaign harnessed Ocean Labs Mixed Reality tech and instantly grabbed media attention.  

‘You can’t arrest this billboard’ became Ad of the Day in the Drum, led the LBB newsletter and featured in Ad Age’s global creative round up. Over 40 media stories followed, achieving a media reach of more than 17 million and generating £159k in earned media¹. But it didn’t stop there. Greenpeace amplified their message through social media, driving over 300k impressions, 164k in reach and more than 17k engagements².  

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3. “The Burnable Billboard” – British Skin Foundation  

Another standout, ‘The Burnable Billboard’, tackled the dangers of UV exposure in real time. Created by Wonderhood Studios and the British Skin Foundation, this was the world’s first DOOH campaign that reacted to live UV levels visually. Using Ocean Labs’ feed technology and AI trained visuals, the billboard transformed throughout the day to show the effect of sun damage on different skin tones.  

What started as a DOOH campaign became a national talking point – with 57 media stories, a media reach of 14 million¹ and a spotlight on BBC Breakfast, BBC London and ITV Business.  

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See your creative idea come to life

See your most creative idea come to life  

These stories prove that the right idea in the right space, powered by our innovative technology, can go far beyond the screen – sparking conversations across social feeds, making headlines in newspapers and capturing attention on TV.  

So, here’s your moment. Enter our 2025 Digital Creative Competition today, to be in the chance of winning up to £100k in media space and bring your idea to life across our UK digital screen network. Harness innovation. Reach millions. Get seen by the right people, in the right places. Make headlines, claim the spotlight and create something unforgettable.  All you need is an idea.

Sources

1: Meltwater, 2025

2: Pulsar, 2025