If there’s one thing Digital Out of Home (DOOH) really excels at, it’s dialling up the emotional connection for brands, driving reach, visibility, memorability, conversation and festive impact at scale. As the countdown to Christmas approaches its crescendo, here’s seven inspirational picks which have caught our eye and got people talking.

An icon returns

Following last year’s sell out success, KFC’s Stuffing Stacking Tower is back, reclaiming the spotlight in cities across the nation for its fan-tastic Christmas dinner in a bun. Following the TV campaign, which playfully boasted about ignoring public pleas for a turkey burger, DOOH puts the spotlight firmly on the stuffing patty in their limited edition festive chicken winner. KFC spots are running throughout the month across large format DOOH screens in nine cities including Manchester’s Arndale banner. Planning is through Mindshare. Now where’s the gravy?

Spreading the cheer

The creative folk at Sky have been busy this year playing with the patchwork curves of Piccadilly Lights in the West End, presenting some head turning 3D DeepScreen effects, which draws on our Studio’s creative toolbox to showcase an extraordinary lineup of entertainment all available at competitive prices. 
 
Just as diverting is this Sky Cinema ticket offer special build at Westfield London featuring evergreen Christmas comedy hero Buddy the Elf scaling a giant 3D box of popcorn. Planned through Rapport and Talon, our Labs’ latest installation is live from 1^st December. This is Ocean Labs’ 27^th special build of 2025, and the attention to detail is off the scale.

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EE’s double take

EE plays to its connectivity strengths, presenting its first ever custom Christmas special builds in London’s Canary Wharf, in Birmingham and Manchester. Bringing to life the joyful chaos that goes with either hosting or guesting, the campaign follows one family’s mission to celebrate two Christmases in a single day.
 
It’s based on new research from EE which reveals how the nation plans to celebrate this year, with 54% of us hosting a Christmas celebration, 47% of us guesting at someone else’s, and nearly one in three (27%) ‘doing the double’.
 
OOH showcases two Christmas Days in a split screen format. Media was planned by EE’s bespoke WPP team, OpenConnect, and Posterscope with consideration to people’s festive journeys and key sales moments in the run up to Christmas.

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Expecto Patronum!

Audible uses the scale of Manchester’s Printworks SkyLights for a visual and musical immersive feast to mark the release of the new Harry Potter: The Full-Cast audiobooks series. The magical animation leads fans on an enchanting journey; the vast 900 square metre ceiling transformed with themed visuals featuring memorable moments from the world’s favourite fantasy franchise. Charming stuff from Audible, booked through WPP OOH and Wavemaker Ltd.

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Cinematic ambitions

Waitrose wins Christmas once again, turning London’s BFI IMAX into the PIE-MAX complete with surreal steaming CGI effects when the pie is viewed via the brand’s Instagram channel. Inspired by Phil’s grand gesture to win Keira’s heart, what better way to boost the cinematic ambitions of the nation’s favourite seasonal TV ad than Europe’s biggest LED powered OOH canvas.
  
Planned by MG OMD and Talon with creative by Wonderhood Studios, copy is also running across large format DOOH in Southampton, Nottingham and Birmingham. 

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Stranger things…

Two of the season’s most spectacular Out of Home activations have lit up the heavens over in Scandinavia. 
 
To celebrate the launch of Troll 2, Netflix transformed the iconic Holmenkollen skyline with a spectacular drone show following the world premiere in Oslo’s famed Colosseum Cinema. In Stockholm, laser projections on to clouds marked the fifth and final season of Stranger Things which registered 59.6 million views globally in its first five days. A masterclass in outdoor showmanship from our Labs teams in Norway and Sweden.