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Battersea Power 7, Ocean’s collection of premium landmark advertising sites, proved the perfect choice for Compare The Market to help launch their latest strategy; introducing their family of Meerkat’s to the public by bringing them to life in a big way!
Having built the brand so successfully on TV it was time for a different strategy for Compare The Market, moving partially away from TV on to Outdoor to develop a new relationship with consumers.
BP7 delivered a solus special build on one entry route to Central London from the South West, offering the perfect creative fit for the nation’s favourite mammals by creating 2D cut outs of each of the 6 new characters, with the seventh location introducing the family as a whole. The campaign was flanked by the iconic backdrop of one of London’s most famous riverside landmark’s, Battersea Power Station.
