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Turning Spaces into Places™. That’s The Art of Outdoor®
Trusted partners with a track record of performance
We are a brand built on quality asset development, delivering for Europe’s leading cities and property owners. Our Asset Management Teams have unparalleled experience in turning Spaces into Places and are recognised as the leading experts in the European Out of home development market place. With offices in London, Amsterdam, Stockholm, Oslo, Copenhagen, Helsinki and Düsseldorf, our expertise is multi regional and extensive.We partner with ambitious asset owners to see The Art of Outdoor magnetise and monetise their assets. turning inventory into income and footfall into revenue – that’s what we call turning Spaces into Places.
Since 2010, we’ve partnered with property owners to transform their Spaces into Places, delighting brands, drawing crowds and delivering value. From design to build, sales to management, we position your asset at the forefront of Digital out of home. And through The Art of Outdoor, attract advertisers and audiences with standout experiences, content and advertising.
Our services:
A turnkey solution
Our comprehensive asset development and management turnkey service is designed to seamlessly manage the entire process of developing and optimising premium Digital out of home screens. From initial site identification through to final execution, we ensure that every stage of development is handled with the utmost expertise, precision, and care. Our approach is not just about building top-tier screens; it’s about creating high-quality advertising spaces in prime locations, turning Spaces into Places, while driving maximum return on investment.
1. Strategic site selection for maximum impact
Whether it’s large format, small format, banner, mural, projection, or fan zone, we carefully select the ideal location for each product to ensure maximum impact and effectiveness. Our sites are hand-picked to maximise the likelihood of planning approval and to optimise revenue generation potential.
2. Tailored commercial terms for flexibility and profit
We offer flexible commercial terms tailored to suit both parties. Whether it’s fixed rent or a profit share model, and whether the project is Ocean funded or landlord funded, we work collaboratively to define the best financial arrangement for each site.
3. Expert planning and regulatory approval
Our team works with specialist planning consultants to prepare comprehensive planning documentation. This includes input from road safety consultants, architects, and heritage experts to ensure the development meets all regulatory requirements. Ocean’s experience in bespoke advertising sites in challenging and sensitive locations ensures that we navigate the planning process effectively and efficiently.
4. Bespoke design and sustainable construction
Every design is tailored to fit the unique environment of the site and maximise the chances of planning approval. We integrate sustainability principles into the design process to meet our environmental targets, while ensuring the final build is of the highest standard and aligns with industry best practices.
5. Ensuring premium quality and durability
Our screens are designed and built to meet premium standards, ensuring they align with the high-end brands we target. The quality of the structure and the display is paramount, and we ensure that each screen is durable, visually appealing, and performs to the highest specifications while achieving optimal levels of efficiency.
6. Maximising revenue through sales and marketing
We provide a best-in-class sales and marketing service to drive awareness and maximise revenue for each location. Our expert team creates effective sales strategies and marketing campaigns to ensure that every screen delivers optimal performance and exposure.
“This approach allows us to manage each stage of the process, ensuring a smooth, efficient, and successful development of high-end DOOH screens that meet the demands of modern advertisers and contribute to long-term revenue growth.”
Our Covenant
Our major share holder is the independent strategic investment company Atairos.
Atairos provide a unique combination of active, strategic partnership and patient, long-term capital to high-potential companies and their management teams with equity capital of over $6 Billion. With long-term strategic partners in Comcast Corporation, NBCUniversal and Sky, Atairos are a relevant media partner for Ocean, who understand the value of Landlords and partner relationships and have a deep and wide understanding of, and involvement in, the broader media environment. The partnership has long term objectives for growth.
Expertise in action
City centre full motion
We’ve transformed our screens, from Piccadilly Lights to The Screen @ New Street Birmingham into cultural destinations. We entertain and engage millions through interactive brand campaigns and live streamed events, such as Pride, the Olympics and Paralympics.
Key arterial routes
These screens are positioned on major commuter paths, capturing the attention of diverse audiences. They feature standout brand campaigns nationwide, from Newcastle Gateway to Two Towers @ Canary Wharf.
Banners
Our banners spark social media buzz wherever they are and span across our key cities, including London, Birmingham, and Manchester. Not only do they reach diverse demographics and help to build recognition for the area, the likes of Marble Arch and the BFI IMAX generate significant media attention.
The Loop
The Loop network has 174 screens across five locations, offering full motion capabilities and pedestrian targeting. Equipped with Ocean Labs technology, including AR and live feeds, these screens redefine urban landscapes and drive community engagement at special moments.
Fan zones
Our fan zones drive high levels of footfall during major events like Wimbledon and the Olympic / Paralympic Games. They elevate destinations’ profiles and create memorable experiences for visitors and brands alike.
Explore our UK cities
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