adidas took centre stage with a striking special build to bring their Adizero trainer to life, seamlessly integrating digital installations across the city as runners tackled the Manchester Marathon.

the cHALLENGE

adidas wanted their globally recognised brand to be seen at the right place, at the right time – across the Manchester Marathon. The UK’s second largest marathon and one of Europe’s largest running events, adidas wanted to have a maximised presence to make sure both runners and supporters were truly inspired at every stage of their race. 

the SOLUTION

Using the creative canvas of The Arndale Banner and the widespread presence of The Loop in Manchester, adidas were seen by Mancunian runners across the city with their motivational ‘Faster, Fastest’ and ‘Designed to Break Records’ messaging. 

To maximise visual impact and reinforce hero status, a striking 96-sheet special build was unveiled on Pin Mill Brow, showcasing the Adizero silhouette in oversized form. 

Client testimonial

Jon Dart, Brand Communications Manager at adidas, said the campaign was “a perfect example of using OOH to amplify a huge moment in Manchester’s calendar and drive product desire. By integrating the Adizero adios Pro 4 shoe into an iconic special build, we brought the Adizero franchise to life in a bold and disruptive way.”