Ocean Labs

Ocean Creator

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Combine premium DOOH impact with online content creator engagement to reach millions.

A first-of-its-kind turnkey product that pairs the fame-driving ability of premium large format DOOH with carefully selected creators to produce scroll-stopping social content – driving efficient reach, deeper engagement and tangible commercial results.

Delivered in partnership with Creator by Infinitum, this offering unites DOOH, social media and content creators within one integrated creative product. 

Ocean Creator is a unique, content-first approach to cross-channel campaign planning and can take a variety of forms to suit any brief. The content creator could do a piece to camera whilst the relevant copy plays on-screen behind them, they could be interacting with the screen or they could be enhancing the scene with visual effects – like TeamGB skier and BBC Winter Olympics presenter Chemmy Alcott in our launch campaign with Sky. 

With influencer marketing proven to deliver strong long-term brand ROI1 and OOH shown to turbocharge your social media strategy, this solution allows your brand to combine trust, authenticity and creative scale in one powerful ecosystem.

Source: (1) The Vital Ingredient, Ocean Outdoor, 2023 (2) IPA 2025 

 

Ocean Outdoor and Creator by Infinitum blend premium OOH with leading creators in first to market content packages

February 5, 2026

Exclusive, efficient, real

  • The on-screen content is always 100% live, ensuring a genuine expansion of your brand’s OOH and wider campaign
  • Flexible content creation – filmed at the best time to suit the campaign (availability, weather, cultural moment, etc)
  • Brands can select the right content creator(s) for their brief from a suite of relevant talent – defined by social media reach, creative ability, brand fit, demographics and more
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Supported by our Neuroscience research

The Vital Ingredient proves:

  • When DOOH campaign imagery is shared by a brand, it results in +21% in engagement and brand lean in1

  • When relevant influencers share associated brand content, there is +35% in brand lean in1

Content creators who post social content whilst interacting and engaging with OOH drive a second wave of impressions for the brand campaign. This creates a powerful ripple effect that can unlock exposure to millions.

Source: (1) The Vital Ingredient, Ocean Outdoor, 2023. 

Get in touch

Contact: andrew.gibson@oceanoutdoor.com for more information 

Seamless package of OOH and social media reach 

Price is for guaranteed reach (OOH impacts and social media impressions)

Gibbo
Andrew Gibson
Chief Revenue Officer
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Ocean Networks

The location is available as part of a network, please see below for details.

Please contact us on sales@oceanoutdoor.com to find out more.