Both global icons and Ask for It by Name® premium DOOH deliver long-term brand building, personal relevance and higher levels of emotion. Prime your broadcast OOH campaign by using premium first.
DOOH primes social brand posts, having seen the campaign in real life first. Individuals are drawn more towards the brand on social media having seen DOOH first. The channels are congruent and innately aligned to work together.
Viewing physical DOOH and then socially amplified DOOH content of a campaign strengthens brand perception - people look for longer at the social content and it delivers greater meaning to the content. Social amplification brings a brand’s social strategy into the real world, elevating attention.
Endorsement of socially amplified DOOH content from brands and influencers delivers brand authenticity, familiarity and relevance.
Optimise your social media spend by using DOOH as your content. If DOOH is at the heart of your social campaign it will deliver an unlimited global audience to you, regardless of being there physically, and it delivers a tangible difference in how people feel about your brand.