The collaboration with Warner Bros. Pictures launched a nationwide DOOH campaign across our Ocean screens, including transforming Westfield London’s ice rink into a Wonka-themed wonderland.

the cHALLENGE

Warner Bros. Pictures sought to create a memorable and immersive promotional campaign for the release of the “Wonka” movie. Combining Digital out of home (DOOH) and experiential elements aimed to generate buzz, enhance the film’s visibility, and engage a broad audience.

the SOLUTION

• Partnered with Warner Bros. Pictures to launch a nationwide DOOH campaign across Ocean screens in major UK cities, including a 3D DeepScreen® campaign at Piccadilly Lights
• Collaborated to transform Westfield London’s ice rink into a Wonka-themed wonderland, complete with extensive branding, bespoke Christmas tree decorations and a Knoop’s van selling hot chocolate
• Organised a VIP launch event at the ice rink and distributed tickets for special access
• Leveraged press coverage and social media campaigns to maximise reach, engaging potential moviegoers with the immersive Wonka experience

OutcomeS

• The campaign led to 59,533 ticket sales for the ice rink, surpassing the initial target of 35,000
• Generated a social media reach of up to 3.97m views, with one TikTok video alone amassing 2.2m views
• The Knoop’s van sold more than 10,700 hot chocolates
• The campaign achieved a media value of £2 million and extensive press coverage, including 63+ pieces of content
• The VIP launch event attracted 254 attendees, further boosting visibility and engagement