We put our money where our mouth is on all things equity, diversity and inclusion.
All in Champion
We are proud to be recognised as an All In Champion by the Advertising Association, reflecting our ongoing efforts to improve inclusion and representation across our business. This accreditation highlights our commitment to creating an environment where everyone feels seen, supported, and empowered.
We want the communities around our screens to feel like we represent them fully and fairly.
Throughout the calendar year, we work with charities and non-profit organisations to amplify key messages across our screens and internal comms, which are timely or relevant to a location, awareness day or cultural moment. Since 2019, we have given over £40m worth of advertising space to charities and non-profit organisations.
Creating a level playing field
We have a particular focus on celebrating inclusivity in sport. We’ve partnered with Team GB since 2015, Special Olympics GB since 2021, ParalympicsGB (2022) and UK Deaf Sport (2024). We are the only brand to partner with all four organisations at once, which is a key element of our wider Level Playing Field campaign.
Example initiatives and partnerships
We have joined the BRiM community and are committed to improving black representation at Ocean. We work with MEFA and advertise our vacancies on their jobs board. We have also provided places on training such as ‘Career Planning Workshops’ and Career Coaching that were hosted specifically for black and ethnic minority talent.
In 2025, we announced two new partnerships which showcase our commitment to women’s sport. As part of our three year deals with Women’s Super League Football and the Red Roses (part of England Rugby), our DOOH screens drive visibility and awareness of their successes on the field, as well as broader community initiatives.
In 2024 we launched our Summer Internship Programme. One year later, we hosted more work experience students than ever before, providing one or two week placements for high school and sixth form college students. We ensured this was a paid internship.
On-screen campaign support
Our communities
Working alongside local councils
The Out of Home industry returns 46% of all revenue generated to the local council.
This ensures that essential monies are pumped back into local communities, healthcare and infrastructure. We work alongside Manchester, Birmingham, Southampton, Glasgow and Liverpool councils.
By having these direct connections with the cities, we have an open door to the locals, enabling the ability to share localised messages and amplify local non-profit groups and causes on our screens too.
We ensure that the cities we’re in benefit from us being there. No other media channel is able to give back to the local community in the same way.
Employee wellbeing
We aim to ensure Ocean is a positive, effective place to work, that provides regular opportunities for learning and development. We recognise Employee of the Month and Team of the Quarter, host regular Knowledge Sessions with internal and external speakers, and run tailor made training sessions, as well as celebrating awareness days and cultural moments together.
One of our values is Freedom, which means we offer our people the flexibility and trust to make the right decisions for their clients, and their own career development. This creates an environment where people want to go above and beyond, so we do our upmost to mirror this attitude – from free office breakfasts and a great social culture to flexible, hybrid working and generous parental leave. There are also EDI and Sustainability committee groups which are optional to join.
