Disney+ generated 200k social media impressions on their TikTok post featuring Piccadilly Lights and special cast appearance. 

the cHALLENGE

Disney+ set out to build excitement and anticipation for their upcoming series, A Thousand Blows. Using immersive storytelling, whilst building suspense and curiosity in one of London’s busiest areas, The West End. 

the Solution

Using Ocean Labs DeepScreen® technology, the Victorian drama was brought to a whole new dimension. Marking the domination moment, cast members Erin Doherty and Malachi Kirby attended the showing on Piccadilly Lights for a PR moment, watching as it unfolded on screen.

The duo were filmed stood in front of Piccadilly Lights, reacting to the campaign in real time. The video was then posted on Disney+ TikTok channel, amassing over 200k social media impressions. In contrast, the conventional ‘A Thousand Blows’ brand trailer post was shared on Instagram and reached 55k impressions.

Showcasing the power and scale of using iconic, premium large-format DOOH as social media content to turbocharge reach, build trust, and increase brand awareness. 

the OUTCOME

• *200k impressions on the Disney+ TikTok post that featured Piccadilly Lights. This was an increase of 145k impressions vs the conventional standalone trailer that featured no DOOH.

*Pulsar 2025