How did Red Bull transform our screens into a gamified experience?

With Ocean Play from our Ocean Labs team, shoppers became part of a live Tetris game: moving, playing, and enjoying exclusive Red Bull samples in real time.

the cHALLENGE

Red Bull set out to energise audiences in a way that goes beyond traditional advertising. Creating a playful, interactive brand experience that would drive engagement and leave a lasting impression. 

the Solution

Brought to life by our Ocean Labs team, passersby in London Westfield and Birmingham,  were invited to scan a QR code to play a live game of Tetris. Using body tracking technology, their real time movements controlled the blocks on our full motion screens, turning spectators into players. 

The activation was complemented with exclusive Red Bull product sampling, keeping participants fuelled as they played. This was immersive OOH at it’s best, blending technology, gamification and brand experience in one. 

the OUTCOME

• 6000 cans of Red Bull given out in Birmingham 
• 2100 cans of Red Bull given out in London 
• Strong brand alignment between Red Bull’s energy-led ethos and the playful spirit of Tetris.