The first climate-linked revenue model in OOH
Turning advertising growth into positive environmental impact
In a first for the OOH industry, our partnership with Pinwheel links agency revenue growth directly to environmental action.
We donate 1% of year-on-year revenue growth from each of our 10 largest agency partners to environmental projects chosen by those agencies. Through Pinwheel, our agency partners vote for the initiatives they’d most like to support, directing funding towards projects focused on coastal carbon removal, turtle protection, plastic removal and coral protection.
Our approach is informed by the need for credible, evidence-led climate action. Rather than relying on conventional carbon offsetting, we work with Pinwheel to support verified initiatives that protect ecosystems, tackle pollution and advance nature-based climate solutions.
Two years of measurable impact
Since launching in January 2024, we’ve raised £144,000 through the partnership.
- 336,700 sea turtles protected through SEE Turtles and its conservation programmes
- 127,800kg of plastic waste cleared from our oceans and coastlines through plastic removal projects
By connecting advertising growth with projects chosen by our agency partners, we’re creating a new way for our industry to contribute to meaningful environmental action, creating positive environmental impact beyond the screen.
Four areas of environmental action
Plastic removal
Funding supports programmes that collect plastic from rivers and surrounding areas before it reaches the ocean or breaks down into microplastics.
Turtle protection
Through SEE Turtles, funding has supported conservation programmes across Central America and Africa, helping protect sea turtles and their hatchlings.
Coral protection
Through Coralive, funding has supported coral restoration projects in Kenya and Madagascar, growing and outplanting coral while building local capacity to help restore fragile reef ecosystems.
Coastal carbon removal
Through Hourglass Climate, funding has supported ecological surveys at a North Carolina project site, advancing research into marine carbon removal solutions.
Working together for lasting change
Pinwheel verifies the initiatives we support and helps connect funding with projects delivering environmental benefits. By giving our agency partners a voice in where contributions go, we’re creating a practical way for our industry to support climate action and nature recovery.
Together, we’re creating positive environmental impact beyond the screen.
Find out more
To learn more about our Pinwheel partnership, contact shona.dobson@oceanoutdoor.com.