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Drops in the Ocean
World Land Trust
World Land Trust, one of the 12 charities we supported in 2023 through our Drops in the Ocean initiative, launched an integrated DOOH campaign across Edinburgh, Manchester, Leeds, Newcastle, London, and Birmingham.
The goal was to build awareness of the environmental charity’s work to protect wildlife species and save threatened habitats.
The two week campaign launched across six major UK cities. It was supported by three full page advertisements in The Guardian newspaper, and images of it on our screens were shared across social media.
- Territory United Kingdom
- Date November 2022
- Category Charity
- Format Large Format DOOH, Small-format DOOH, Static
- Objective Broadcast Awareness
- Agency Media Bounty
- Website traffic increased by 199%, 95% from new visitors
- 93% increase in income from the cities targeted
“Amid the climate and biodiversity crises, World Land Trust maintains an unwavering faith in the power of people who care. This digital advertising will spur curiosity and hope in observers, raising awareness of WLT’s role in tackling these crises. Thanks to a brilliantly imaginative campaign by Media Bounty, we are excited to see the successes of our local conservation partners be so widely broadcasted.”
Dan Bradbury
Director of Brand & Communications, World Land Trust
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