This campaign featured the world’s largest AR powered virtual slot machine. It was a collaboration between Wavemaker UK, Smart Media Technologies, and Kinetic.

the challenge

The goal was to reach William Hill’s broader audience, targeting individuals aged 18-44, and to ensure public safety while delivering an engaging experience to the audience.

the solution

A gaming competition was created using our digital and static screens placed strategically across 12 cities. This enabled a two way interaction with the audience through immersive AR gameplay. Users could obtain digital tokens from the billboards via a QR code and then spin the virtual slot machine on their mobile devices, entering themselves into a William Hill prize competition.