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Go Big. Go Subway
Subway
In a world media first, sandwich chain Subway® launched an interactive 3D billboard, allowing passers-by to build their dream Sub on-screen. The innovative 3D out-of-home experience combined DeepScreen® capability with Ocean Labs’ integrated fibre wifi tech, allowing the public to customise their ultimate Sub on-screen before seeing their creation come to life. Subway ambassadors, hidden within the crowd, surprised and delighted the public by delivering their Sub for them to enjoy. The bold creative campaign from Above+Beyond, appeared on Four Dials at Westfield Stratford City, aiming to continue building on the brand’s reputation for innovation, whilst showcasing some great tasting and crave-able Subs.
- Territory United Kingdom
- Date August 2022
- Category FMCG
- Format Creative Solutions, Large Format DOOH
- Objective Consumer Activation
- There were around 24 articles delivering a reach of 3.140 million and a media value of £30,000 (source: Meltwater)
- Total participants across the two days (10hrs) – 239
- Total vouchers used in Subway store – 254
- Total brand exposure – 2,452
“Embracing new technologies and pioneering ways to interact with audiences are always exciting. We’ve seen many great 3D billboards, but creating a fully interactive screen with fulfilment baked in is a first.”
Dom Goldman
Chief Creative Officer, Above + Beyond
Similar Ocean Outcomes
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