Samsung Gaming Hub

In a world first, Samsung Gaming Hub launched an interactive 3D Rocket League challenge at Piccadilly Lights. Partnering with Cheil and produced by CYLNDR, the 30-minute game featured gaming influencers battling for the title of ‘Samsung Gaming Hub Champion.’

the cHALLENGE

The challenge aimed to raise awareness and showcase Samsung’s Gaming Hub capabilities through displaying an immersive gaming experience. Head of Product, Gus Grimaldi, emphasised inclusivity, encouraging people of all skill levels to enjoy gaming.

the SOLUTION

This was the first time globally that anamorphic 3D content featured both live stream video content and interactive 3D elements through our DeepScreen® Alive technology. The campaign created an immersive experience by integrating live rendered anamorphic scenes with gameplay. Collaborating with Cheil and CYLNDR, Ocean Labs produced a 3D animation of a Samsung Smart TV, enhancing the spectator’s viewing experience.

Territory United Kingdom
Date December 2023
Category Gaming
Environment High street
Format Creative Solutions
Objective Broadcast Awareness
Agency Publicis

OutcomeS

This pioneering DeepScreen® Alive OOH campaign delivered approximately 40,000 impacts in the 30 minutes it was live during peak time. (Estimated daily impacts figure for Piccadilly Lights alone: 850,000 (source: ROUTE))
At the time of writing, the UK earned media reach was 8.919 million, with a media value of £82,502 (source: Meltwater)