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Ginger Shot
Moju
MOJU ran their ginger shot campaign for two weeks on The Screen @ Canary Wharf. The campaign used Ocean Labs’ live data feed technology, detecting temperature changes in real-time. Whenever the temperature fell below 8 degrees, the creative on screen would automatically change to prompt passers-by to scan a QR code and receive a complimentary ginger shot.
Additionally, an ad was triggered when the temperature went above 10 degrees and within specific hours (9am-12pm, 4pm-5pm, 6pm-7pm, 8pm-9pm, or 10pm-11pm) to serve as a pick me up for commuters.
- Territory United Kingdom
- Date January 2023
- Category Drink
- Format Large Format DOOH
- Objective Consumer Activation
- Agency Bicycle and Rapport
- 94% of the ad play-outs was when the temperature was below 8 degrees (Source: MOJU)
“We have the big screen in Canary Wharf bringing wake share BOOM to some of the capital’s busiest people. Reacting to weather and time triggers, our ads may be smart but our shots hit harder! We’ve got every point of need covered – that morning wake up, postlunch shake-up and a little boom to combat the cold and gloom once the temperature dips below 8 degrees.”
MOJU
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