Engine Creative reinvented the missing person poster for the UK charity Missing People to coincide with International Missing Children’s Day. The campaign leveraged innovative digital technology to increase engagement and awareness by creating striking posters featuring live images of missing persons. This initiative won second place in the charity sector in our Digital Creative Competition.

the CHALLENGE

The challenge was to enhance the effectiveness of missing person posters by incorporating behavioral science insights, such as larger and better-resolution photos, live images, and smiling faces, to increase viewer engagement and memory retention. Engine Creative aimed to overcome the traditional static design of missing person posters and collaborate with behavioral science experts to optimise the messaging and design elements for maximum impact.

the SOLUTION

Engine Creative used AI and machine learning to enhance and animate photographs of missing persons, creating high tech digital posters with live images that appeared to move and make facial expressions. The campaign incorporated QR codes on the posters for easy social sharing, amplifying the impact and reach of the message. To further enhance engagement, the headline “Missing Person” was replaced with the action-oriented “Help Find,” aligning with behavioural science principles.